Paper or Web?How often have you sat down to read the car classified ads to find your dream car? Probably less than you used to I would guess. I remember being fascinated by Exchange and Mart as a kid, flicking through each black and white page and choosing what I would buy if I had the money for a car. Now I am more likely to skip the printed ads and journals and head straight for the internet. It is just, well, so much easier. Why walk down to the post office to buy a newspaper or car magazine when I can just loaf on the sofa and click my way through through pages of cars? Whether this is better or worse I cannot decide. It is certainly more efficient, as I can narrow down the available cars within a few minutes according to the criteria that I set. Price, model, fuel type, year, the criteria are endless. Rather than leafing through pages and pages of adverts, I can now see all the relevant cars at the click of a mouse. Nothing could be easier. It is convenient, it is efficient and it is the way our world is going. Still, you cannot compare it with the excitement of holding a real sheet of inky paper and wondering what you will find over the next page. |